On April 28, 2026, Alema Koudijs hosted its annual Dealer Event & Factory Tour, bringing together dealers, distributors, management representatives, technical teams, and invited guests for a full day of learning, collaboration, and recognition. The event was held at Tommy International Hotel and the Alema Koudijs Factory, providing a valuable platform to strengthen partnerships and align on future growth opportunities.
The primary objectives of the event were to deepen relationships with dealers, reinforce Alema Koudijs’ strong market presence, communicate the company’s strategic direction, recognize top-performing dealers, gather valuable market feedback, and build confidence in product quality through presentations and factory exposure.
The program featured a variety of presentations led by the company’s leadership and technical experts. Topics included the company’s achievements in 2025 and strategic roadmap for 2026, feed types and feeding programs, dealer performance evaluation criteria, the updated dealer discount scheme, feed quality assurance systems, and recent tax regulations affecting dealer businesses.
A key highlight of the event was the recognition of outstanding dealer performance. Fifteen top dealers were awarded for their contributions, while approximately 75 participants attended the event and 40 joined the guided factory tour to gain firsthand insight into Alema Koudijs’ production processes and quality standards.
The event delivered several important outcomes. Dealers gained a better understanding of Alema Koudijs products, feeding programs, and quality assurance systems, while management shared the company’s vision and strategic priorities for the coming year. The event also provided an open forum for discussion, allowing dealers to share feedback on product availability, pricing, market competition, farmer education needs, marketing support, and training opportunities.
By fostering open communication and collaboration, the Alema Koudijs Dealer Event & Factory Tour strengthened relationships across the dealer network and reinforced a shared commitment to growth, innovation, and customer success. The event once again demonstrated the importance of close partnerships in driving sustainable business development and delivering value to farmers throughout the market.
